Identities: Feminism and new/digital media
Case study: Everyday Sexism
1) Why did Laura Bates start the Everyday Sexism project?
Laura Bates started the 'Everyday sexism project' due to the fact that she experienced three incidents of harassment where she was groped and had sexual comments shouted at her within the space of a week. This made her realise how frequently it happens and when she spoke up she was told to ignore it as women and men were equal, however, she found statistics that showed otherwise which made her want to raise concern about it so that people wouldn't see it as 'normal'.
The 'Everyday sexism project' helps us acknowledge that we are not in a state of post-feminism since women are still undermined in comparison to men and victims of sexism and sexual harassment. Therefore feminism is still required in order to obtain 100% equality.
3) How can you apply Judith Butler's theory of gender as a 'performance' to the creation of the Everyday Sexism project?
3) How can you apply Judith Butler's theory of gender as a 'performance' to the creation of the Everyday Sexism project?
Butler believes gender roles are ‘a performance’ and that male and female behaviour is socially constructed rather than the result of biology. This theory can be applied to the 'Everyday sexism project' as boys grow up to see that women are mostly acknowledged due to their physical assets which is why they find it appropriate to say sexist things. If boys grow up to see women as equals and academically successful rather than as a thing to look at (male gaze), they will be less likely to be sexist.
4) How does Angela McRobbie's work on female empowerment link to the Everyday Sexism project?
McRobbie highlights the empowering nature of magazines such as Cosmopolitan and Glamour, taking a different perspective to traditional feminists. This theory can be applied to the 'Everyday sexism project' as it allows women all over the world to tell someone their story and this helps to empower them as they are not alone and as a result gain the confidence to step up to sexism rather than ignoring it.
Media Magazine: The fourth wave?
The Fourth Wave? Feminism in the Digital Age in MM55 (p64)
1) What is networked feminism?
The new fourth wave of feminism is also known as ‘networked feminism’.It aims to tackle social equality issues found both on, and using, modern technology.
Why is it a problem?
Feminists in 2015 still deal every day with misconceptions and prejudice: the idea that rape or coercive sex may be justified if a woman is wearing provocative clothing, the huge gender pay gap despite equality legislation, the ubiquitous representations of women as weak and dis-empowered.
Feminists in 2015 still deal every day with misconceptions and prejudice: the idea that rape or coercive sex may be justified if a woman is wearing provocative clothing, the huge gender pay gap despite equality legislation, the ubiquitous representations of women as weak and dis-empowered.
2) What are the four waves of feminism?
First wave:
early 20th century, suffragette movement (right to vote)
Second wave:
1960s-1990s, reproductive rights (pill), abortion, equal pay (including 1970s radical feminism)
Third wave:
1990s-present, empowerment, reclaiming of femininity (high heels, sexuality etc), challenging sexism in advertising, film and media
Fourth wave:
2010-ongoing, use of new technology (e.g. twitter) for activism
3) Focus on the examples in the article. Write a 100-word summary of EACH of the following:
early 20th century, suffragette movement (right to vote)
Second wave:
1960s-1990s, reproductive rights (pill), abortion, equal pay (including 1970s radical feminism)
Third wave:
1990s-present, empowerment, reclaiming of femininity (high heels, sexuality etc), challenging sexism in advertising, film and media
Fourth wave:
2010-ongoing, use of new technology (e.g. twitter) for activism
3) Focus on the examples in the article. Write a 100-word summary of EACH of the following:
Everyday Sexism
Everyday Sexism is a campaign started by Laura Bates in 2012. It was a site people posted example of sexism faced by users. This was mainly to argue against those who believe feminism isn't needed, sexism doesn't exist and that women are in fact equal now. Thanks to the internet interaction it has become a lot more instant and personal.
Everyday Sexism is a campaign started by Laura Bates in 2012. It was a site people posted example of sexism faced by users. This was mainly to argue against those who believe feminism isn't needed, sexism doesn't exist and that women are in fact equal now. Thanks to the internet interaction it has become a lot more instant and personal.
HeForShe
HeForShe is a campaign led by Emma Watson and was mainly focused on the male support for gender equality and solidarity. It has a large online presence and has shown people that feminism doesn't equal misandry.
HeForShe is a campaign led by Emma Watson and was mainly focused on the male support for gender equality and solidarity. It has a large online presence and has shown people that feminism doesn't equal misandry.
FCKH8 campaign
FCKH8 is a popular digital campaign and focuses on modern representations of girls and the social inequalities. It is a for profit organization and exploited feminism.
FCKH8 is a popular digital campaign and focuses on modern representations of girls and the social inequalities. It is a for profit organization and exploited feminism.
This Girl Can.
FCKH8 is a popular digital campaign and focuses on modern representations of girls and the social inequalities. It is a for profit organization and exploited feminism.
4) What is your opinion with regards to feminism and new/digital media? Do you agree with the concept of a 'fourth wave' of feminism post-2010 or are recent developments like the Everyday Sexism project merely an extension of the third wave of feminism from the 1990s?
FCKH8 is a popular digital campaign and focuses on modern representations of girls and the social inequalities. It is a for profit organization and exploited feminism.
4) What is your opinion with regards to feminism and new/digital media? Do you agree with the concept of a 'fourth wave' of feminism post-2010 or are recent developments like the Everyday Sexism project merely an extension of the third wave of feminism from the 1990s?
I agree with both, this is a new concept of feminism but only to an extent and is a partial extension of third wave feminism. The internet has pushed the movement further ahead and it was only inevitable that it was going to be different from third wave as it is more internet based. However, it isn't so different that it is a completely different wave.
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