Sunday 19 March 2017
Collective identity: blog task
1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
Who are you?
We have complex ideas about our selves; there is a difference between the person we think we are, the person we want to be and the person we want to be seen to be.
We have complex ideas about our selves; there is a difference between the person we think we are, the person we want to be and the person we want to be seen to be.
I think, therefore I am
Our identity is based around aspects of our lives that are constructed outside of our selves; class, religion, gender and the predetermined roles that were part of the accident of the family we were born into.
Our identity is based around aspects of our lives that are constructed outside of our selves; class, religion, gender and the predetermined roles that were part of the accident of the family we were born into.
From citizen to consumer
Edward Bernays said we adopt an identity
based not on behaving as
‘active citizens but as passive consumers’.
Edward Bernays said we adopt an identity
based not on behaving as
‘active citizens but as passive consumers’.
The rise of the individualT
The notion of individualism began in the late 1960s and 1970s. People wanted to express themselves the way the wanted to. We have many identities "Fragmented self"
Who will we be
We have more control over our public image thanks to the anonymity of the internet. We shape materials to suit and create our own identity.
Who will we be
We have more control over our public image thanks to the anonymity of the internet. We shape materials to suit and create our own identity.
2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.
YouTube - Creativity, community, Expression
Lush - Cruelty Free, environmentally conscious, creative
Twitter - Freedom of speech, debates.
Pixar - Success, creativity, childhood.
Gleam Futures - Community, support, talent.
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
I do agree to an extent that modern media is all about 'style over substance' however with most modern debates there are various section of the medium that contrast greatly. Right not the most mainstream areas are definitely all about 'style over substance' There is an obsession with the best labels, the hefty price and the 'bragging rights' rather than having something that will last longer, more reliable or cheaper. even in terms of people, there is a trend to overlook their behaviour/personality just because they are attractive.
4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
MM
In addition, the increasing dominance of the mass media and what Baudrillard calls ‘media saturation’ results in high cultural value being placed on external factors such as physical beauty and fashion sense over internal traits such as intelligence or compassion. The influence of the media in providing the images, the products, the role models and the ideas that we use to help construct an idea of identity and image has been tackled widely infilm. Fight Club (1999) is direct in its exploration of the construction of self-image and the de-centred self; more recently films such as Shutter Island (2010), Ghost Writer (2010) and Inception (2010) have played with similar ideas.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
I think that, overall my presence on social media is an accurate reflection of who I am, my snapchat tends to be where I post anything, my Instagram mainly focuses on my own photography that i take and edit to my own satisfaction rather than others. My Twitter is somewhere that I share my own views on a topic rather than just accepting other people's views and ideal. On Facebook there could be reason to believe that i do change myself to suit family expectations however I never really favoured Facebook to begin with and I liked anything that I genuinely did like, not because I though it would please my family.
I think that, overall my presence on social media is an accurate reflection of who I am, my snapchat tends to be where I post anything, my Instagram mainly focuses on my own photography that i take and edit to my own satisfaction rather than others. My Twitter is somewhere that I share my own views on a topic rather than just accepting other people's views and ideal. On Facebook there could be reason to believe that i do change myself to suit family expectations however I never really favoured Facebook to begin with and I liked anything that I genuinely did like, not because I though it would please my family.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I am happy to an extent because this is a small price to pay for a theoretically free service. However once it stems past your online presence to your personal information or other services spying on you, it then becomes an invasion of privacy. It oversteps the line of what most people are comfortable in sharing and is unfair as many companies base themselves/have and online presence.
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