Week 3-
Facebook inflated video viewing times for two years
https://www.theguardian.com/media/2016/sep/23/facebook-video-viewing-times-ad-agencies-metric
Facebook has admitted inflating the average time people spend watching videos for two years by failing to count people who watched for less than 3 seconds.
According to the Wall Street Journal, ad agencies were first alerted to the problem when Facebook wrote a post in its Advertiser Help Centre saying it was introducing a new metric measuring time watched after realising that its previous measure only counting views lasting more than 3 seconds, the time a video must be seen to count as a view.
Following inquiries from agencies, the social network disclosed that this could have inflated average viewing time by between 60% and 80%.
In a statement, Facebook said: “We recently discovered an error in the way we calculate one of our video metrics. This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach.
“We also renamed the metric to make it clearer what we measure. This metric is one of many our partners use to assess their video campaigns.”
TV presenter warned after paid-for tweet about Alpro snack
A TV presenter failed to make it clear she was being paid to send a tweet about a snack, the advertising watchdog has ruled.
AJ Odudu posted a picture of an Alpro Go On yoghurt-type pot in her hand alongside the caption “Fave summer snack vibes”.
The tweet should have been marked to show she was being paid to promote the company’s products, the Advertising Standards Authority said.
Odudu, a former presenter on Big Brother’s spin-off show Bit on the Side, should have included a “clear identifier” in the post to let people know it was marketing, rather than her own editorial content, the ASA said.
Odudu, who currently has more than 25,000 followers on Twitter, has been warned to mark future similar posts with #ad to clear up any doubt.
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