Globalisation: taking it further
Media Magazine: Globalisation case study
1) Why was Google Glass controversial?
2) What are the positive elements to Globalisation that the article highlights?
3) What are potential negatives to Globalisation?
4) What is a techno-panic? How does it link to moral panics?
A techno panic is 'a moral panic that centres around fears regarding a specific contemporary technology.'(Marwick 2008). It links to moral panics because they both focus on a fear for a specific thing and it is widespread. For the Google glass, people are able to walk around and film whatever they wanted, this in turn would have created the techno panic that everything that was being said or done was being recorded. Furthermore - it was suggested that Google were able to see exactly what the wearer was seeing.
5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
I think that there is a fine line between what major corporations should be able to access and what they shouldn't. They should be able to see how their products are being used and if there are any issues being recorded in order to see where they can make changes and improve. However taking personal details and also selling them on for their own personal benefit shouldn't be done. We are already giving up some of our privacy so that in return we can use the internet in a variety of ways however trusting companies who are just going to sell your information is definitely a big issue.
The Google Glass was controversial because it was able to film video and sound and also had facial recognition capabilities. With it all being in a pair of glasses and the suggestion that people would be able to easily notice when someone was recording it was deemed to be a breech of privacy.
2) What are the positive elements to Globalisation that the article highlights?
- The positives to globalisation is that everyone will soon be able to have the opportunity to go online (Balloons with antennas in the rural areas of New Zealand - the plans to do the same to east Africa)There will be more accessibility.
- The increased opportunities and choices means that the audience is empowered and that they are able to enhance their knowledge.
3) What are potential negatives to Globalisation?
- The aforementioned choices are only being provided by a limited number of companies.
- 8 of the top 10 companies are American.
4) What is a techno-panic? How does it link to moral panics?
A techno panic is 'a moral panic that centres around fears regarding a specific contemporary technology.'(Marwick 2008). It links to moral panics because they both focus on a fear for a specific thing and it is widespread. For the Google glass, people are able to walk around and film whatever they wanted, this in turn would have created the techno panic that everything that was being said or done was being recorded. Furthermore - it was suggested that Google were able to see exactly what the wearer was seeing.
5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
I think that there is a fine line between what major corporations should be able to access and what they shouldn't. They should be able to see how their products are being used and if there are any issues being recorded in order to see where they can make changes and improve. However taking personal details and also selling them on for their own personal benefit shouldn't be done. We are already giving up some of our privacy so that in return we can use the internet in a variety of ways however trusting companies who are just going to sell your information is definitely a big issue.
Media Magazine: Globalisation case study
1) Who coined the phrase 'a global village' and what multinational companies illustrate this?
An Example would be Coca Cola whom have subsidiaries in many countries globally. It is suggest that the increase in many companies becoming multinational is a result of: Improvements in transportation and Communication, Freedom of trade and easily accessible labour and trade.
2) What role does Slavoj Zizek suggest the media plays in global capitalism? How can you link this to our previous work on Marxism and Hegemony?
Slavoj Zizek says that 'media masks the way in which western institutions 'do business'.' and that 'media reinforces and naturalises the ideology that making money is the right way of conducting businesses, but at the same time allows people to feel less guilty about how these goods are produced.He also believes that even though globalisation is helping to create more wealth in developing countries it is not closing the gap between the richest and the poorest. It could be suggested from a Marxist view point that creating more wealth in the LEDCs is just an attempt to assert control.
3) What does 'capitalism with a conscience' mean?
Capitalism with a conscience is raising awareness of social issues whilst sustaining 'western capitalist dominance' - For instance when you buy from Starbucks the farmers that grew the beans receive a fair price.
4) What is the (PRODUCT) RED campaign?
The (PRODUCT) RED campaign is a company that creates deals with other companies to create a product such as the red Apple iPhone case, and a percentage of the profits from that specific product will go to (PRODUCT) RED and then will go to charities to help tackle Aids in Africa.
5) Based on what you've read in the Factsheet, what is YOUR opinion of the (PRODUCT) RED brand? Is it a positive force helping to fight AIDS in Africa or a cynical attempt to make multinational companies look more ethical than they actually are?
I think that the (PRODUCT) RED brand could have been a positive force in helping tackle aids in Africa had they kept their promise, more has been spent on advertising that donated to charities for their cause. this as a result shows that it is a cynical attempt to make multinational companies look more ethical than they actually are. On the other hand they still could have a positive impact as even though they are failing at their aim of donating they are still raising awareness of an important issue.
'The incorporation of humanitarian aid and for-profit business is an example of ethical consumerism'
An Example would be Coca Cola whom have subsidiaries in many countries globally. It is suggest that the increase in many companies becoming multinational is a result of: Improvements in transportation and Communication, Freedom of trade and easily accessible labour and trade.
2) What role does Slavoj Zizek suggest the media plays in global capitalism? How can you link this to our previous work on Marxism and Hegemony?
Slavoj Zizek says that 'media masks the way in which western institutions 'do business'.' and that 'media reinforces and naturalises the ideology that making money is the right way of conducting businesses, but at the same time allows people to feel less guilty about how these goods are produced.He also believes that even though globalisation is helping to create more wealth in developing countries it is not closing the gap between the richest and the poorest. It could be suggested from a Marxist view point that creating more wealth in the LEDCs is just an attempt to assert control.
3) What does 'capitalism with a conscience' mean?
Capitalism with a conscience is raising awareness of social issues whilst sustaining 'western capitalist dominance' - For instance when you buy from Starbucks the farmers that grew the beans receive a fair price.
4) What is the (PRODUCT) RED campaign?
The (PRODUCT) RED campaign is a company that creates deals with other companies to create a product such as the red Apple iPhone case, and a percentage of the profits from that specific product will go to (PRODUCT) RED and then will go to charities to help tackle Aids in Africa.
5) Based on what you've read in the Factsheet, what is YOUR opinion of the (PRODUCT) RED brand? Is it a positive force helping to fight AIDS in Africa or a cynical attempt to make multinational companies look more ethical than they actually are?
I think that the (PRODUCT) RED brand could have been a positive force in helping tackle aids in Africa had they kept their promise, more has been spent on advertising that donated to charities for their cause. this as a result shows that it is a cynical attempt to make multinational companies look more ethical than they actually are. On the other hand they still could have a positive impact as even though they are failing at their aim of donating they are still raising awareness of an important issue.
'The incorporation of humanitarian aid and for-profit business is an example of ethical consumerism'
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